OBSERVE
UNDERSTAND
DESIGN
REPEAT
Talking to customers and watching them interact with websites and apps are the best ways to understand them. Then we can design digital experiences that best meet their needs.
So let's create the best digital experiences for your customers we possibly can.
Once released, let's continue to observe, iterate and make them even better!
Get in touch to discuss your requirements.
See how your customers use sites and apps
We can talk to customers and prospects face-to-face and conduct online research sessions using industry-leading tools such as Lookback, Optimal Workshop, UserTesting and UserZoom.
We can work with known customers or recruit people based on target demographics such as age, gender, location, employment, income and more. In addition, carefully-crafted screener questions help ensure we're talking to the right groups of people.
Depending on the stage of your project, we can conduct a range of exercises with users including card sorting, competitive reviews, tree structure testing, surveys, feature prioritisation and usability-testing.
Get in touch to discuss your requirements.
Design what your users want
Once we know what your customers are looking for and how they use sites and apps, we can design the best digital experiences for them.
Here's a selection of key design activities that help us make sure that what we know about your customers ends up informing the final product:
Pen portraits & personas
Visualise your customers and prospects.
Pen portraits and personas define your archetypal users, their favoured brands and technology, their goals and pain points.
Storyboards
Illustrate business benefits.
Storyboards are a fun but highly effective way to communicate business issues and project concepts.
User journeys
Map what your customers and prospects do.
User journeys show where different types of customers will go to complete tasks and how they get there.
Sketching workshops
See inside the whole team's heads!
Sketching workshops are a quick and fun way to turn project stakeholders' ideas into something tangible for discussion.
Wireframes
Lay out your pages and views.
Wireframes show what each page or view contains and how users will get from one place or state to another.
Prototypes
Bring experiences to life!
Putting interactive prototypes into users' hands allows you to truly test and hone the digital experience you want to build.
Clients
Some of Marsh-Phillips Ltd's fabulous clients...